Purdys Chocolatier:
Braille Box
Making the simple act of picking your favourite chocolate accessible to all.
So, we created the Braille Box – a first-of-its-kind, fully accessible box of chocolates, designed in consultation with the blind and partially-sighted community. The box included a braille chocolate legend, braille orientation tabs, and a QR code for an accessible audio legend.
The limited run Braille Box was so successful that it sold out not once, not twice, but three times — which eventually lead to Purdys turning it into a permanent product. Despite being a primarily West Coast brand, the campaign was featured nation-wide by the likes of CBC, CTV, and Global News.
